An Australian Recession: Not a Matter of If, But When

“It’s only when the tide goes out that you discover who’s been swimming naked.” The world’s greatest investor, Warren Buffett:

Evolution dictates survival of the fittest. A recession usually is survival of the smartest.

Almost 75,000 businesses were wiped out in the last downturn in Australia. To survive this next onslaught you better plan past potential threats including what will be a declining consumer confidence.

“The world’s financial experts have been banging louder and louder warning of a US recession by 2020. And Australian economists predict that we could see that downturn here a little earlier. We’ve enjoyed almost 30 years of continuous growth in this country, but global and local trends point to the tides turning in the Australian economy. This slow-down could become a ‘downturn’ without too much trouble”. **

In recessionary times, you CANNOT give up on growth. Business owners that know they’re s**t know that recessions actually present real opportunities … we’ll even show you ‘intelligent’ digital tools that could detect early warning signs in your business.

Even if you have positive cash flow that is not enough. You must be returning profits and make sure your business is profitable in such a way that you have the cash available when needed to pay ALL the bills.

Don’t sit idle with a ‘wait-and-see-mindset’ for a downturn. Be pro-active and try and recession proof your business by driving increased productivity and growth using the ideas we will show you. There are no silver bullets to become recession proof BUT there are many actionable strategies you can start implementing regardless, right away, most of which are costless.

Don’t leave it any longer to put on the wetsuit and protect your business from the looming economic low-tide. A nation’s economy only needs two financial quarters of negative growth to qualify as a recession, that’s not much, but for many businesses that’s enough to take them out as they stand right now.

“Just in time for winter, a big bank of storm clouds has rolled in to threaten the Australian economy’s record run of 28 years without a recession. The first bank of clouds is already overhead with the chill shown in this week’s remarkably poor figures in the national accounts. And another particularly black set of storm clouds also look set to arrive from offshore in the future”. *

The idea of the big R for Recession strikes fear in the hearts of every business owner but there’s another ‘R’ word: RESILIENCE, my speciality, soon to be yours!

With the right information and strategies, business owners may even be able to leverage certain ‘recession-proof’ strategies and come out the other stronger than when they entered the big R.

The right choices ‘now’ may ‘recession-proof’ your business and even gain competitor market share.

DON’T WAIT TILL ITS TOO LATE: start thinking and acting like it’s already here. You can’t stop a recession, BUT, YOU CAN take steps in the way it impacts your business.

This workshop will look at many measures that you can take away which you can ‘actually’ implement immediately and be ready for the inevitable.

We will discuss such areas about what you should do in different areas of the business including THE NUMBER ONE THING YOU SHOULD DO THAT MOST WON’T! Such areas we will touch on will include:

  • Implementing the Profit Calculator … everyone in business needs to know this
  • Improving Your Financial Records and protecting your cash flow
  • Keeping costs variable and whilst reducing them
  • Best approach to cash-flow forecasting
  • Unlock Hidden Cash in Your Business
  • Switch to more flexible workforce models
  • How to build slush fund, the emergency $ you gonna need
  • Bootstrapping, and getting Lean processes and systems in place
  • How to diversify your customer base
  • Increasing the size of your network, building Strategic Alliance Partners and affiliate programs
  • Knowing which core competencies to focus on
  • Up-skilling and optimising team culture (before the storm hits)
  • How to build for resilience.
  • Novel marketing strategies

A selected number of business owners and start-ups will be invited to meet with Rick after the event for a free one on one business health check and strategy session for up to an hour on a suitable subsequent date.

** Ashley Thomson, Coaching Hall of Fame: February 8, 2019

John Beveridge 7 June 2019, business journalist and formerly chief business writer for the Herald Sun

Event Details:

Date: Tuesday 3rd September – 5:30pm till 7:30pm

Location: We Work – 64 York Street

Investment: FREE

Speaker:

Rick Chisholm – the elite serial Entrepreneur has generated direct sales revenues in excess of 300 million dollars for his own companies across 14 industries, over the last thirty five years. Author of “Business Success for Life”, “The Successful Start-Up”, “Success in Leadership and Influence”, “Developing your Business Acumen”, and many other publications, founder of Innovest SME, thought leader in LEAN start-up, bootstrapping and alternative business models.

About the Venue

WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to tens of thousands of members around the world. From startups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 10,000 employees.

2019 Profitable Startup Marketing

FREE EVENT, Networking & Drinks included.

2019 Profitable Startup Marketing event. Discover the marketing strategies used by multi nationals to generate $1,000,000’s in revenue every year and learn how these can be applied to any startup to ensure profitability within the first 6 months.

The Award winning Insil team has extensive experience across digital, content, SEO, enterprise marketing & Digital advertising. The founder Tate Zanner is an award winning marketing professional with an extensive background in product launches and startup marketing, helping to propel multiple Australian & New Zealand brands to 7 figure profit in year 1 using innovative award winning strategies.

Event Details:

Date: 22, August, 2019 – 6pm – 8pm
Location: Wework, 50 Miller St, Sydney NSW 2060
Cost: FREE

Vital Sales and Marketing Strategies that have kept us in Business for 75 years

Vital Sales and Marketing Strategies that have kept us in Business for 75 years – is a unique sales and marketing training event for business owners. The speakers combined have over 75 years of collective business experience and are in a position to help your business succeed and thrive.

Topics to be covered:

  • Laws around Marketing and Advertising your Business – Michael Perkins
  • The Importance of Getting Branding and Marketing right and the steps to Implement to do so – Bernard Kassarb
  • Powerful Sales Strategies – Rick Chisholm
  • Media Coverage, The pros and cons of sponsorship and the pros and cons of running company events to help grow your business – Whitney Lewis

Event Details:

Date: Thursday 8th August 2019

Location: WeWork – 64 York Street – Sydney

Investment: FREE

About the Speakers:

Michael Perkins – Nexus Law Group

Michael Perkins is an experienced commercial lawyer who, for over 30 years has helped a broad range of businesses deal wth the legal implications of their commercial operations including advertising.

Bernard Kassab – Designeri.am

Bernard Kassab from Designeri.am runs a branding and design agency that has worked with over 100 brands over the last ten years from start up to rebranding and improving existing brands.

Rick Chisholm – Innovest SME

Rick Chisholm – the elite serial Entrepreneur has generated direct sales revenues in excess of 300 million dollars for his own companies across 14 industries, over the last thirty five years. Author of “Business Success for Life”, “The Successful Start-Up”, “Success in Leadership and Influence”, “Developing your Business Acumen”, and many other publications, founder of Innovest SME, thought leader in LEAN start-up, bootstrapping and alternative business models.

Whitney Lewis – Head of Sales MKG Events

As the Head of Sales Strategy for MKG Events, Whitney Lewis truly understands the environment and trends around sponsorship in the current market. His role involves understanding the issues involving sponsorship and he has achieved extensive results for his clients. He brings a unique perspective as a result of his four years in the events space, and his own research in the area of psychology. Weather he is negotiating for clients or making new connections, he has brought significant competitive advantage to MKG events as a business.

About the Venue: WeWork 64 York Street

WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to tens of thousands of members around the world. From start-ups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 3500 employees.

How to Get Investment for Your Business

Having a great idea, a high demand product and the best work ethic are certainly cornerstone requirements for a highly successful business. However, without adequate funding, a promising business can stall in its tracks and share the fate that most startup businesses suffer.

Learning how to effectively raise capital for your startup could mean the difference between success and failure. Join us for this exciting event where we cover the subject of capital raising and find out how you can lay a solid funding foundation to allow your startup to realise it’s full potential.

What we will cover:

• Different types of funding – formal and informal – that anyone can access

• The Do’s and Don’ts of pitching

• What investors are looking for when evaluating your business

• The essential components of a great pitch

• How to know if your business idea is investible

And much more…

A number of startups will be pitching their ideas in front of 3 sharks. This is a great opportunity for other founders to gain an insight into how the due diligence process unfolds and what investors are looking for.

Free snacks and alcohol provided.

Event Details:

Date: Tuesday 20th August 2019 – 6pm – 8pm

Location: We Work – 100 Harris street Pyrmont

Speaker: Rick Chisholm – the elite serial Entrepreneur has generated direct sales revenues in excess of 300 million in his own companies across 14 industries, Author of “Business Success for Life”, “The Successful Start-Up”, “Success in Leadership and Influence”, “Developing your Business Acumen”, and many other publications, founder of Innovest SME, thought leader in LEAN start-up, bootstrapping and alternative business models.

If you’re ever going to get business advice from anyone, you’d want to make sure it’s from someone who has succeeded in business several times over, right? Better still, you need to ask someone who as failed in business a few time too! So, this is a little bit about me and what I’ve been up to over the last 35 years:

When I started my first business as a DJ in Sydney I was full of energy and enthusiasm (like most of us in business!) and life looked good! I was making money, I was in demand and I was loving it! What more could I ask for! But soon enough, I came up against the 3 biggest obstacles that most sole operators and small business owners face: Time Money People

I was trapped by my own business, working 100-hour weeks, living on breadcrumbs and had zero social life. In so many ways I was worse off than having a job. But that was 35 years ago. And since then I’ve learnt a trick or two. I worked out how to bridge that gap from lifetime-jail-term-business to scalable- saleable-real-business in all my 30+ businesses in the following 35 years.

My experience spans across many different industries including Retail, Wholesale, Importing, Manufacturing, Installations, Hospitality, Franchising, Rental, e-commerce and Training. If there was anyone that has tried and tested small to medium business, it’s me! I also have joint ventures in AI, an events company, an automation Tech company a legal firm and a Financial Advisor company.

A few years ago, my businesses were turning just under $20mil per year and were the market leaders in their niche. We had 67 staff at the time and things were progressing well. And then, the GFC hit. Bricks and mortar retail was hit by online businesses and our importing was hit by eBay, Amazon, Alibaba and factories drop-shipping from China directly. Discretionary spending plummeted and the future of the businesses looked bleak. After a gruelling few years, we managed to pull our businesses back out of difficulty.

Not only did the businesses recover, we became significantly more profitable than we were before the GFC. Scoring a whopping $750k turnaround in profitability over a 4-year period, things finally looked up again. The dark circles under my eyes eventually weren’t as dark and my stress levels resembled normality (this stuff is not magic, I still am in business you know). So there you have it. If there’s anyone out there who understands the struggles of business ups and downs, staff challenges, cashflow droughts and how to invent and re-invent your business, it would be me!

About the Venue

WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to tens of thousands of members around the world. From startups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 10,000 employees.

The Power of Business Video Storytelling

FREE WORKSHOP & VIDEO OFFER FOR ATTENDEES ON JULY 16

How do you actually create an engaged audience?

How do you take your videos beyond just pretty pictures?

Join us on this practical and fun journey to learn how to use video storytelling to get the best results from your marketing – beyond typical video production.

We’ll take you through examples used by small business, Apps companies and non-profits.

We’ll walk through a repeatable process for bringing stories to life for your business and organisation, one that is rooted in science and which will help you craft moving and strategic video stories.

A 45-minute talk with examples and mingling-time to meet and greet others, plus for attendees, you’ll be offered a free, 1-minute explainer video for your brand to use in any promo you like, no strings attached.

You know, our story-first approach wasn’t designed in a vacuum. It couldn’t be something that worked in theory, yet collapsed when faced with the practical constraints of working with clients.

Key takeouts for you and colleagues:

  • Immediately apply this to your next project
  • Immediately increase your audience engagement
  • FREE video to get you started with clarity that gets people listening
  • FREE Tim Tams & mingling-time with other like-minds to share ideas with

Event Details:

Blackbird Cafe

Wednesday 16th July – 6pm-8pm

Book Here https://www.eventbrite.com.au/e/the-power-of-business-video-storytelling-tickets-63365467820

Background:

I think you’ll agree with us that people are NOT moved by stats. They don’t want to be bombarded with facts or told how to think or what to do. People love, remember and connect to story. This turns our traditional approach to marketing and videography on its head.

You know, we at Storyfirst Films were following everyone else in our marketing career. There were pros and cons for using the latest approach to copywriting in our campaigns for lead generation, membership drives and to getting “bums-on-seats”, that’s for sure. 

And, we sat through course after course – but the biggest benefit was that nobody really taught us the proper way to “market”.

So this gave us a head start in creating better communications that connected with people.

We asked ourselves, “How do we make campaigns work?” “How are we actually increasing engagement?”

We had learnt everything and most of it worked really well. But we were always asking ourselves “Why?”.
“Why did this communication piece work the best?” “How do we craft the next piece to push the response rates further?”

And, it wasn’t until we began humanising our approach more and speaking to our audience as an audience of one, not as a “target audience”, that we got more and more into human nature and understanding how we all crave to connect – it really is in our DNA.

As we pushed to use this thinking when we reached out for our camera gear, we let this guide our creative & production and built it into every perspective we brought to the table, and it’s what has made brands stand out over the years. It’s what makes the audience reach that “ah-ha” moment.

Storyfirst Films?

What really makes us tick? 
It’s telling stories that make a difference for you. Working out why someone should pay attention to your message over your nearest alternatives. If there’s one thing we learnt over all others, it’s that we need to guide your audience’s feeling to move their mind. We need to move people emotionally before inspiring change in their thought or behaviour.

And over the years we’ve done a LOT of research.

We’ve tapped into our marketing communications and psychology backgrounds and crafted a storytelling framework that maximises that emotional connection.

That connection that to be perfectly frank, most brand and corporate films are sorely lacking. . .

It’s important to note that this approach hasn’t just popped up. This is based on the internationally-recognised MUSE Storytelling framework that’s been put into motion especially in the States for over a decade now. It’s won 5 Emmys and is deeply rooted in social science. It’s been heard at The UN, on YouTube, Adobe, Apple, Canon and TedX.

The story-first process is based on what we call the 4 Ps of storytelling (we wouldn’t be marketers now if we didn’t have 4Ps, would we?) – People, Places, Plot & Purpose.

It’s the idea that each story – even if it’s 60 seconds long, needs to have a balance of all 4 P’s. But if the balance is a bit off, it’ll make a BIG difference to how your audience feels.

We’ve proven that the biggest way to impact a fellow human being is to approach them emotionally. And, to do that, we need to prioritise People.

Now, it’s not that the other Ps aren’t important but if we’re going to get a stranger to care about our Purpose, the strongest and fastest way to do that is to make them fall in love with your character, what we call the Heart of your story, which epitomises or leads them to your Purpose. The strong emotional tie to People leads us to amazing Places, through a compelling Plot, that leads to Purpose.

But it’s not enough to have People that your audience will connect to. There also needs to be a journey for them to go on. There needs to be curiosity, anticipation, a feeling that we’re really rooting for our Heart to reach the goal. Which is why having a CONFLICT in your story is essential.

The more we can have your audience in love with your Heart, the more they care about the journey. And, the more embedded into the journey they are, the more they’ll care about the Purpose. Which is exactly what your goal is all about, what your communication using video is all about.

In a word, we do what we do not to be pretty or shiny. But to FOCUS.

Storytelling is our universal language with each other. It has been since the dawn of time – you see it on 10,000-year-old cave paintings. It has the strength for deep and lasting connections.

Your audience is simply looking for people they can believe in.

And, for you, and your brand, this means we’ll craft a story. One that your intended audience needs to hear.

Speak soon, yours in focus,

Alan SarkissianMarketing Cinematographer
** Most marketers and businesses don’t know how to use video storytelling, so we created a framework that helps them sequence their message, create great videos & campaigns, get audiences listening, and trigger “ah-ha” moments. 
[And, we re-work your previous videos of client events, meetings, etc and your phone-captured moments to work them into communications of engagement…
PS – Don’t waste them and don’t worry if you think they’re not quality – let’s take a look first].

Legal Seminar for Business Owners – July 2

When you run a business it is vital to be prepared and have things sorted legally. This two part seminar will equip business owners to put the right measures in place ahead of time.

1st part: Personal and Business Succession strategies

What happens to your estate if you died tomorrow?

What mess would you leave behind for spouse and business partners? Who would take your place? Your spouse? Your children? Who would assume your responsibilities? Who would they be accountable to?

Do you have a will? What is a will? What is probate?

Do you have a shareholders agreement? Key Personnel Insurance?

What about claims against your estate? “Challenging a will?”

What if you were incapacitated? Until probate is granted, your will is of little use. What is a Power of Attorney? Do you have a personal P of A? What about your company particularly if you are the sole director and secretary?

2nd Part – Brief overview on insolvent trading? What are the risks? What can you do if you get stung?

Register yourself now for this highly actionable and crucially important workshop. Arm yourself with the knowledge to protect your business, your self, your families and your business partners.

Knowing even some of these pitfalls could save you hundreds of thousands, if not millions… But it won’t cost you millions! Actually, it will only cost you $15 to attend so It’s a no brainer!

Speaker: Keith Spencer LL.B – Founder Spencer and Co Legal

With experience in working in the Courts followed by over 34 years in private practice acting for owners of small to medium size businesses and large institutions, Keith has a broad range of knowledge across many areas of Law. The advantage for you is Keith’s ability to think laterally and creatively. Keith offers a down to earth approachable manner with your best interests at heart. You will be given clear, practical advice you can understand and apply.

Memberships: Member of the Law Society of NSW. Admitted to practice in NSW and in all Federal Courts including the High Court of Australia. Member NSW Small Business Association. Member Law Society Cover of Excellence.

Event Details

Tuesday 2nd July 2019 – 6pm till 8pm

We Work 100 Harris Street Pymont

Investment: $15

Book Here: https://www.eventbrite.com.au/e/legal-seminar-for-business-owners-tickets-63413594769

Testimonials

Its been a pleasure dealing with you. Your practical advice and no-nonsense approach resulted in a quick resolution to an issue that had the potential to be very messy and costly.” Jeff S.

“Thank you very much for helping us concrete our position in this world. You have been a great help with your patience, kindness & promptness in attending to our needs. We look forward to utilizing your expertise for any of our future needs”. David & Lisa

“We very much appreciate all the work you have done for us, and the kindness shown to us, it has made such a difference to our lives. The universe obviously decided it was time Angie and I were due some luck when you took us on.” Janina and Angela

“……..to let you know how professional, cordial and someone who can talk lay mans language within legal terminology. Our association with you spans over 15 years and you have dealt with our cases including home settlements with favorable outcomes. …… and we look forward to continuing our professional relationship (even our kids!).” Andrew & Angela

Clean Water Saves Lives Charity Gala Ball

Join us for an amazing 3 course meal at the beautiful Shangri-La Hotel, Sydney in the exclusive ballroom. Enjoy a night of quality entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs all in support of Compassion Australia.

—The purpose of this event in support of Compassion Australia is toprovide access to clean drinking water to as many people as possible.

Why Water and Sanitation is so important

— 2.4 BILLION PEOPLE still lack access to adequate sanitation like toilet and sewage systems

— 502,000 PEOPLE die every year from diarrhoea caused by unclean drinking water and poor sanitation

— AN ESTIMATED 443 MILLION SCHOOL DAYS are lost each year due to water-related illness

— The average distance women in developing countries walk to collect water each day is AROUND 6 KILOMETRES

—Every day 2000 children die from waterborne diseases that are easily preventable.

The impact of safe water solutions is invaluable: it reduces disease and death, and promotes healthier lives which can improve economic and educational outcomes.

These solutions could be in the form of:

—Water filters

—Wells and water tanks

—Toilets and showers

—Hand washing stations

—Access to safe water is one of the most urgent needs in the developing world today, and together, we are giving families and communities hope and practical solutions.

EVENT DETAILS:

Location: Shangri La Sydney
Date: Saturday September 28, 2019

Time: 6:30pm

Ticket includes: Amazing 3 course meal at the beautiful Shangri La Sydney in the exclusive ballroom, a night full of entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs.

Investment:

—$150 per person or $1,200 for a Table of Ten

—Early Bird if ticket purchased prior to 25 July $130 or $1,000 for a Table of Ten

Secure your Tickets Here https://www.eventbrite.com.au/e/clean-water-saves-lives-charity-gala-ball-tickets-63369706498

Confronting the Culture Change Challenge

Did you know that 34% of U.S. employees are engaged in their work – tying the highest in Gallup Poll’s history. Did also know that 13% of employees are “actively disengaged” and actively/passively attempt to sabotage their employers business? The remaining 53% of workers are in the “not engaged” category. They may be generally satisfied but are not cognitively and emotionally connected to their work and workplace; they will usually show up to work and do the minimum required but will quickly leave their company for a slightly better offer. 

If all your employees were actively engaged, can you imagine how much more profitable and productive your business could be! Can you imagine how much better the outcomes for your firms clients could be!

The team at Radical Consultants brings a wealth of knowledge, experience and expertise obtained over the last 56 years of their combined experience. Radical Consultants help their clients by diving deeper into their client’s organisation and team members that other mind based consulting may not offer. RCuses the information learnt to help unify the organisation, its leaders and its staff and create energy towards the common vision and purpose to effect long lasting change.

Engaged Participants will certainly walk away with:

  • One or more radical realisations as to what may be going on in your workplace.
  • An experience of a group activity using a powerful Radical Communication tool.
  • A guarantee that this evening will challenge your current workplace practices.
  • A call to action – engage with our team and start your culture change program now.

Who is this event for:

  • Owners of small – medium business with more than 10 staff.
  • General Managers and HR Managers of any type small – medium business with more than 10 staff

Who this event is NOT for

  • Solo entrepreneurs
  • Owners / Managers of companies with less than 10 staff
  • Owners / Managers who are not interested in having more productive and profitable employees.

Event Details

Wednesday 31 July 2019 – 6:00 pm till 9:00 pm

Hyatt Regency Sydney – 161 Sussex Street
Book Here https://www.eventbrite.com.au/e/confronting-the-culture-change-challenge-tickets-61377901957?aff=erellivmlt

Speakers:

Abe Moses – Is an Ag. Science graduate with a background of 22 years of consulting for quality and continuous improvement. He is calm, but relentless and passionate, and driven by his desire “to make a difference” in the world. His approach is to engage, coach and mentor, people towards achieving their potential. Abe works to bring an awareness of the creative capacity within the business and progressively empowers people towards excellence.

Abe’s skill set encompasses:

  • Effective communication skills for business congruence
  • Executive coaching, group coaching and facilitating for outcomes
  • Organic systems thinking and organisational alignment
  • Designing / implementing quality management and continuous improvement programs
  • Mindfulness and breath work as a health and wellness practice
  • Practical spirituality – support in the home, at work and in relationships

Bruce Whall – Is an experienced senior finance and business executive with wide range of management experience and competency covering; strategic and business planning, mergers and acquisitions, finance, accounting, taxation, working capital management, treasury, IT&T, HR and operations.

Effective communicator at all levels from factory floor to board room. Bruce has proven and strong managerial skills with a disciplined and flexible management style. Bruce is an Effective change agent with ability to effect required changes within a dynamic environment.

Bruce has a degree from the University of NSW, is a qualified Chartered Accountant and a Fellow of the Australian Institute of Company Directors.

Sarah Cornally – Is a leadership adviser with a unique ability for spotting maximum leverage points in businesses, people and organisations. She applies this in her work as a consultant, facilitator, speaker and executive coach.

With over 30 years experience consulting to organisations, Sarah applies an effective blend of emotional intelligence and behavioural science, achieving performance outcomes and cultural change through effective leadership.

Headhunted by organisational leaders for her insights to human performance and facilitating behavioural change to deliver business results, Sarah is particularly renowned for her ability to influence people and achieve performance beyond expectations. Achieving over 400% measured increase in effectiveness in senior executive groups alone has placed her in demand amongst those who are serious about results.

Specialties: Strategic Alignment, Cultural Transformation, Healthy Systems Dynamics, Critical Issues Resolution, Leadership Growth, Effective Collaboration, Organisational Effectiveness, Board/CEO Dynamics, Board/Management Collaboration, Board Development, Business Constellations

Dr Catherine Wilkins – Dr Catherine Wilkins has developed and offers a unique method of systems-thinking called Fractology. Her system offers individuals and business communities the benefits of increased efficiency, productivity and satisfaction for both staff and clients. Catherine guides clients to specific and expansive solutions through workshops and private consultations.

She works widely with professionals from many disciplines, including university professors and corporate CEOs, and has consulted for HR departments in both tertiary education and business.

Her second book, “The Soul’s Brain: The Neurology and Logic of Your Intuition” was recently released. She’s a specialist in the thought processes that result in innovative solutions and lateral thinking. Her training as both a veterinarian and chiropractor gave her the foundation of functional neurology which she has built into an effective and practical approach.

Secrets Revealed – How I Created 6 different Million dollar plus Businesses!

Many entrepreneurs have asked my client Rick Chisholm, how he has created multiple million dollar plus businesses from scratch so we decided to put on this event to reveal the common denominators that have underpinned nearly all of them. The takeaways from this event will 100% help you on your journey to business success.

Rick has launched dozens of businesses in different industry categories that started from zero that turned into multi million dollar annual revenue businesses, including one that grew from Zero to 20 million annual revenue in 5 years! Rick has done this without VCs, merging, bringing in partners from scratch and without borrowing to the hilt and its most likely you can too.

Engaged participants will walk away with tools, resources and strategies to work towards increasing your revenue and improving your bottom line so you too can scale to new heights.

Rick has invited Andrew Lomas Director and Founder of Creative Folks to be his guest and tell his story of success as well as his transition from corporate to successful entreprenuer.

Event Details

Date: Tuesday 11th July 2019 from 6 pm

Location: WeWork – 64 York Street – Sydney, NSW 2000

Book Here https://www.eventbrite.com.au/e/secrets-revealed-how-i-created-6-different-million-dollar-plus-businesses-tickets-61993889392

Speakers:

Rick Chisholm – the elite serial Entrepreneur has generated direct sales revenues in excess of 300 million in his own companies across 14 industries, Author of “Business Success for Life”, “The Successful Start-Up”, “Success in Leadership and Influence”, “Developing your Business Acumen”, and many other publications, founder of Innovest SME, thought leader in LEAN start-up, bootstrapping and alternative business models.

If you’re ever going to get business advice from anyone, you’d want to make sure it’s from someone who has succeeded in business several times over, right? Better still, you need to ask someone who as failed in business a few time too! So, this is a little bit about me and what I’ve been up to over the last 35 years:

When I started my first business as a DJ in Sydney I was full of energy and enthusiasm (like most of us in business!) and life looked good! I was making money, I was in demand and I was loving it! What more could I ask for! But soon enough, I came up against the 3 biggest obstacles that most sole operators and small business owners face: Time Money People

I was trapped by my own business, working 100-hour weeks, living on breadcrumbs and had zero social life. In so many ways I was worse off than having a job. But that was 35 years ago. And since then I’ve learnt a trick or two. I worked out how to bridge that gap from lifetime-jail-term-business to scalable- saleable-real-business in all my 30+ businesses in the following 35 years.

My experience spans across many different industries including Retail, Wholesale, Importing, Manufacturing, Installations, Hospitality, Franchising, Rental, e-commerce and Training. If there was anyone that has tried and tested small to medium business, it’s me! I also have joint ventures in AI, an events company, an automation Tech company a legal firm and a Financial Advisor company.

A few years ago, my businesses were turning just under $20mil per year and were the market leaders in their niche. We had 67 staff at the time and things were progressing well. And then, the GFC hit. Bricks and mortar retail was hit by online businesses and our importing was hit by eBay, Amazon, Alibaba and factories drop-shipping from China directly. Discretionary spending plummeted and the future of the businesses looked bleak. After a gruelling few years, we managed to pull our businesses back out of difficulty.

Not only did the businesses recover, we became significantly more profitable than we were before the GFC. Scoring a whopping $750k turnaround in profitability over a 4-year period, things finally looked up again. The dark circles under my eyes eventually weren’t as dark and my stress levels resembled normality (this stuff is not magic, I still am in business you know). So there you have it. If there’s anyone out there who understands the struggles of business ups and downs, staff challenges, cashflow droughts and how to invent and re-invent your business, it would be me!

Andrew Lomas – Founder of Creative Folks – a leading technical consulting business that helps brands with marketing products, creation and distribution of content and well as protecting their important digital assets.

Andrew started working for Apple in the late 80’s and helped transform major creative agencies in Sydney from paper and pen into digital powerhouses. A role in national product management at Nikon allowed him to establish their digital products as the leader in the market and changed the way newspapers, magazines and catalogues are produced. Growing his consulting business from a start-up to a $5 million a year business and eventually selling it to a national IT company, he has put his skills and experience into founding Creative Folks in 2001 where he has revolutionised the way publishers produce, manage and distribute their content saving millions of dollars in costs.

Andrew and his team are now helping brands and communications teams adopt best practices for scale and driving operational efficiencies with a focus on data and systems interconnectivity to build composable enterprises. The likelihood of business failure due to consumer shift is almost 50%. If you don’t have a composable enterprise, then you’re not adapting as fast as your competitors, you’ve already lost, you just don’t know it yet. In this session Andrew will describe what you need to do in order to keep ahead of your competitorS. The skills, certain of the technologies and processes Andrew has implemented in these businesses is transferable to most businesses. Hear his amazing journey and transition from corporate to successful entrepreneur.

About the Venue: WeWork 64 York Street

WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to tens of thousands of members around the world. From startups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 3500 employees.

Starting a Business in Sydney: Learn from Top Sydney Entrepreneurs

Rick Chisholm – the elite serial Entrepreneur has generated direct sales revenues in excess of 300 million in his own companies across 12 industries, Author of “Business Success for Life”, “The Successful Start-Up”, “Success in Leadership and Influence”, “Developing your Business Acumen”, and many other publications, founder of Innovest SME, thought leader in LEAN start-up, bootstrapping and alternative business models.

According to the Daily Telegraph in 2017, 60% of all young people want to run their own business, be their own boss; However 90% of new businesses that commence fail! The failure rates are staggering.

Irrespective of your age, I know why most entrepreneurs go broke and don’t get their businesses off the ground. There’s simple rules to understand and in the beginning I didn’t get it either, I’ve been broke too.

I know what it takes to start a successful ‘scalable’ business. I’m also on a mission to help people of all ages get into business successfully. I have some ‘amazing’ case studies that I have started recently to prove the point as to how easy starting your own business can be if you get it right from the beginning.

A few points

• Its usually not only about the ‘product’.

• it’s not about pitching to every VC or angel you can get in front of.

• It’s not about the letters after your name. Usually, you DON’T need degrees and certificates to be successful in business.

Every business has to satisfy 3 things from the get-go:

1. What problem are you solving?

2. Will people pay for the solution?

3. Can ‘you’ fix the problem?

“Be sure to analyse these before you arrive”

You’ll be given FREE access to on-line courses and E version copies of several books that will set you on the right path.

Every Entrepreneur has to know at least ‘enough’ about business in 12 different areas, at least to oversee, delegate or partner with the right stakeholders. In this session we touch on all 12.

At this event we also have a special guest speaker: Monica Rosenfeld – Public Relations Specialist building credibility for brands and developing personal brands through consistent mass media exposure.

Monica is the Founder of WordStorm PR, a Public Relations Agency she started in 2000 after working at Channel Nine’s ‘A Current Affair’ as a producer and learning how NOT to do PR. She recognised the opportunity to create a PR agency that understands media, what journalists days are like and how to communicate with them in order to get cut through.

Monica’s presentation will teach you:

  • Seven angles that will make your story/expertise newsworthy to the media
  • How to write a press release that grabs a journalists attention
  • How to develop positive relationships with journalists
  • How to maximise your mass media coverage

We are holding this seminar to teach you the key principles in all the areas that ultimately you will need to master in order to succeed in your business journey. This is a no BS session, our priority is to provide awesome value and strategies that you can implement straight away.

At the end we’ll do a Q & A and some business networking!

Event Details:

Tuesday 30 April 2019 – 6:00 pm – 8:00 pm

Location – WeWork – 100 Harris Street Pyrmont, NSW 2009