The Power of Business Video Storytelling

FREE WORKSHOP & VIDEO OFFER FOR ATTENDEES ON JULY 16

How do you actually create an engaged audience?

How do you take your videos beyond just pretty pictures?

Join us on this practical and fun journey to learn how to use video storytelling to get the best results from your marketing – beyond typical video production.

We’ll take you through examples used by small business, Apps companies and non-profits.

We’ll walk through a repeatable process for bringing stories to life for your business and organisation, one that is rooted in science and which will help you craft moving and strategic video stories.

A 45-minute talk with examples and mingling-time to meet and greet others, plus for attendees, you’ll be offered a free, 1-minute explainer video for your brand to use in any promo you like, no strings attached.

You know, our story-first approach wasn’t designed in a vacuum. It couldn’t be something that worked in theory, yet collapsed when faced with the practical constraints of working with clients.

Key takeouts for you and colleagues:

  • Immediately apply this to your next project
  • Immediately increase your audience engagement
  • FREE video to get you started with clarity that gets people listening
  • FREE Tim Tams & mingling-time with other like-minds to share ideas with

Event Details:

WeWork – 333 George Street – Level 13 Room 13A (limited to 20 people)

Wednesday 16th July – 6pm-8pm

Book Here https://www.eventbrite.com.au/e/the-power-of-business-video-storytelling-tickets-63365467820

Background:

I think you’ll agree with us that people are NOT moved by stats. They don’t want to be bombarded with facts or told how to think or what to do. People love, remember and connect to story. This turns our traditional approach to marketing and videography on its head.

You know, we at Storyfirst Films were following everyone else in our marketing career. There were pros and cons for using the latest approach to copywriting in our campaigns for lead generation, membership drives and to getting “bums-on-seats”, that’s for sure. 

And, we sat through course after course – but the biggest benefit was that nobody really taught us the proper way to “market”.

So this gave us a head start in creating better communications that connected with people.

We asked ourselves, “How do we make campaigns work?” “How are we actually increasing engagement?”

We had learnt everything and most of it worked really well. But we were always asking ourselves “Why?”.
“Why did this communication piece work the best?” “How do we craft the next piece to push the response rates further?”

And, it wasn’t until we began humanising our approach more and speaking to our audience as an audience of one, not as a “target audience”, that we got more and more into human nature and understanding how we all crave to connect – it really is in our DNA.

As we pushed to use this thinking when we reached out for our camera gear, we let this guide our creative & production and built it into every perspective we brought to the table, and it’s what has made brands stand out over the years. It’s what makes the audience reach that “ah-ha” moment.

Storyfirst Films?

What really makes us tick? 
It’s telling stories that make a difference for you. Working out why someone should pay attention to your message over your nearest alternatives. If there’s one thing we learnt over all others, it’s that we need to guide your audience’s feeling to move their mind. We need to move people emotionally before inspiring change in their thought or behaviour.

And over the years we’ve done a LOT of research.

We’ve tapped into our marketing communications and psychology backgrounds and crafted a storytelling framework that maximises that emotional connection.

That connection that to be perfectly frank, most brand and corporate films are sorely lacking. . .

It’s important to note that this approach hasn’t just popped up. This is based on the internationally-recognised MUSE Storytelling framework that’s been put into motion especially in the States for over a decade now. It’s won 5 Emmys and is deeply rooted in social science. It’s been heard at The UN, on YouTube, Adobe, Apple, Canon and TedX.

The story-first process is based on what we call the 4 Ps of storytelling (we wouldn’t be marketers now if we didn’t have 4Ps, would we?) – People, Places, Plot & Purpose.

It’s the idea that each story – even if it’s 60 seconds long, needs to have a balance of all 4 P’s. But if the balance is a bit off, it’ll make a BIG difference to how your audience feels.

We’ve proven that the biggest way to impact a fellow human being is to approach them emotionally. And, to do that, we need to prioritise People.

Now, it’s not that the other Ps aren’t important but if we’re going to get a stranger to care about our Purpose, the strongest and fastest way to do that is to make them fall in love with your character, what we call the Heart of your story, which epitomises or leads them to your Purpose. The strong emotional tie to People leads us to amazing Places, through a compelling Plot, that leads to Purpose.

But it’s not enough to have People that your audience will connect to. There also needs to be a journey for them to go on. There needs to be curiosity, anticipation, a feeling that we’re really rooting for our Heart to reach the goal. Which is why having a CONFLICT in your story is essential.

The more we can have your audience in love with your Heart, the more they care about the journey. And, the more embedded into the journey they are, the more they’ll care about the Purpose. Which is exactly what your goal is all about, what your communication using video is all about.

In a word, we do what we do not to be pretty or shiny. But to FOCUS.

Storytelling is our universal language with each other. It has been since the dawn of time – you see it on 10,000-year-old cave paintings. It has the strength for deep and lasting connections.

Your audience is simply looking for people they can believe in.

And, for you, and your brand, this means we’ll craft a story. One that your intended audience needs to hear.

Speak soon, yours in focus,

Alan SarkissianMarketing Cinematographer
** Most marketers and businesses don’t know how to use video storytelling, so we created a framework that helps them sequence their message, create great videos & campaigns, get audiences listening, and trigger “ah-ha” moments. 
[And, we re-work your previous videos of client events, meetings, etc and your phone-captured moments to work them into communications of engagement…
PS – Don’t waste them and don’t worry if you think they’re not quality – let’s take a look first].

Legal Seminar for Business Owners – July 2

When you run a business it is vital to be prepared and have things sorted legally. This two part seminar will equip business owners to put the right measures in place ahead of time.

1st part: Personal and Business Succession strategies

What happens to your estate if you died tomorrow?

What mess would you leave behind for spouse and business partners? Who would take your place? Your spouse? Your children? Who would assume your responsibilities? Who would they be accountable to?

Do you have a will? What is a will? What is probate?

Do you have a shareholders agreement? Key Personnel Insurance?

What about claims against your estate? “Challenging a will?”

What if you were incapacitated? Until probate is granted, your will is of little use. What is a Power of Attorney? Do you have a personal P of A? What about your company particularly if you are the sole director and secretary?

2nd Part – Brief overview on insolvent trading? What are the risks? What can you do if you get stung?

Register yourself now for this highly actionable and crucially important workshop. Arm yourself with the knowledge to protect your business, your self, your families and your business partners.

Knowing even some of these pitfalls could save you hundreds of thousands, if not millions… But it won’t cost you millions! Actually, it will only cost you $15 to attend so It’s a no brainer!

Speaker: Keith Spencer LL.B – Founder Spencer and Co Legal

With experience in working in the Courts followed by over 34 years in private practice acting for owners of small to medium size businesses and large institutions, Keith has a broad range of knowledge across many areas of Law. The advantage for you is Keith’s ability to think laterally and creatively. Keith offers a down to earth approachable manner with your best interests at heart. You will be given clear, practical advice you can understand and apply.

Memberships: Member of the Law Society of NSW. Admitted to practice in NSW and in all Federal Courts including the High Court of Australia. Member NSW Small Business Association. Member Law Society Cover of Excellence.

Event Details

Tuesday 2nd July 2019 – 6pm till 8pm

We Work 100 Harris Street Pymont

Investment: $15

Book Here: https://www.eventbrite.com.au/e/legal-seminar-for-business-owners-tickets-63413594769

Testimonials

Its been a pleasure dealing with you. Your practical advice and no-nonsense approach resulted in a quick resolution to an issue that had the potential to be very messy and costly.” Jeff S.

“Thank you very much for helping us concrete our position in this world. You have been a great help with your patience, kindness & promptness in attending to our needs. We look forward to utilizing your expertise for any of our future needs”. David & Lisa

“We very much appreciate all the work you have done for us, and the kindness shown to us, it has made such a difference to our lives. The universe obviously decided it was time Angie and I were due some luck when you took us on.” Janina and Angela

“……..to let you know how professional, cordial and someone who can talk lay mans language within legal terminology. Our association with you spans over 15 years and you have dealt with our cases including home settlements with favorable outcomes. …… and we look forward to continuing our professional relationship (even our kids!).” Andrew & Angela

Make It Happen Charity Gala Dinner

Join us for an amazing 3 course meal at the beautiful Shangri-La Hotel, Sydney in the exclusive ballroom. Enjoy a night of free flowing drinks, quality entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs all to help the Make it Happen Initiative.

Make it Happen Initiative is an NGO that is focused on bringing children’s rights to the top of the national agenda and explicitly provide a voice for vulnerable children and prospective and adoptive parents to ensure that families are given the opportunity to make wholly informed and educated decisions to adopt children and provide the nurturing they deserve.

We advocate for children in need of permanent, safe and loving families by fundamentally driving conversations and promoting policies that demystify the adoption process.

We aim to be an impartial voice for ethical adoption practices nationwide and provide education, assistance, and advocacy to adoption and foster care communities to ensure vulnerable children are effectively placed in adequate family care.

EVENT DETAILS:

Location: Shangri La Sydney
Date: Saturday November 2, 2019

Time: 6:30pm

Tickets includes: Amazing 3 course meal at the beautiful Shangri La Sydney in the exclusive ballroom, with free flowing drinks. Enjoy a night full of entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs.

Investment:

  • $150 per person or $1,200 for a Table of Ten
  • Early Bird if ticket purchased prior to 25 August $130 or $1,000 for a Table of Ten

For more information and to book go to  https://www.eventbrite.com.au/e/make-it-happen-gala-dinner-tickets-63369084638

MAA International – Charity Gala Ball

Join us for an amazing 3 course meal at the beautiful Shangri-La Hotel, Sydney in the exclusive ballroom. Enjoy a night of quality entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs all to help the Muslim Aid International.

—About Us MAA is an international and national relief and development agency working to support and assist the world’s poorest and most needy communities regardless of race, religion, gender or nationality.

—Established in 1989, MAA supports projects in over 60 countries spanning Africa, Asia, South America and Europe. MAA provides relief to survivors of natural, and human-caused disasters (war, civil-strife, displacement). MAA successfully implements strategic development projects to eradicate poverty in sectors including: Emergency Relief, Water & Sanitation, Food Aid, Orphan Aid, Education & Skills Training, Health and Medical Aid, and Income Generation.

_ The purpose of this event is to help provide access to clean drinking water to as many people as possible. Water is a basic human necessity and a vital natural resource for all aspects of life. Today, more than a billion people lack access to safe drinking water. Unfortunately, access to clean water is a right that has been denied to many of the poorest people in the world. MAA believe that everyone should be able to access clean water and that this access underpins all other aspects of development. MAA’s water and sanitation programmes incorporate building infrastructure, improving sanitation and developing hygiene awareness.

Case study – Water wells:

Mariam lives in a very remote area of Southern Somalia. Walking over 14kms a day in the blistering heat to fetch an extremely heavy jerry can filled with very questionable drinking water meant that schooling was just a dream. Once MAA assessed Mariam’s situation we began the construction of a water well in Mariam’s village. The well now benefits her whole village of 200 households. “Having a water well in our village means that myself and the other women in our village can now get an education.” – Mariam

EVENT DETAILS:

Location: Shangri La Sydney
Date: Saturday August 24, 2019

Time: 6:30pm

Ticket includes: Amazing 3 course meal at the beautiful Shangri La Sydney in the exclusive ballroom, a night full of entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs.

Investment:

—$150 per person or $1,200 for a Table of Ten

—Early Bird if ticket purchased prior to 25 July $130 or $1,000 for a Table of Ten

For more information and to book go to https://www.eventbrite.com.au/e/maa-international-charity-gala-ball-tickets-63369706498

Confronting the Culture Change Challenge

Did you know that 34% of U.S. employees are engaged in their work – tying the highest in Gallup Poll’s history. Did also know that 13% of employees are “actively disengaged” and actively/passively attempt to sabotage their employers business? The remaining 53% of workers are in the “not engaged” category. They may be generally satisfied but are not cognitively and emotionally connected to their work and workplace; they will usually show up to work and do the minimum required but will quickly leave their company for a slightly better offer. 

If all your employees were actively engaged, can you imagine how much more profitable and productive your business could be! Can you imagine how much better the outcomes for your firms clients could be!

The team at Radical Consultants brings a wealth of knowledge, experience and expertise obtained over the last 56 years of their combined experience. Radical Consultants help their clients by diving deeper into their client’s organisation and team members that other mind based consulting may not offer. RCuses the information learnt to help unify the organisation, its leaders and its staff and create energy towards the common vision and purpose to effect long lasting change.

Engaged Participants will certainly walk away with:

  • One or more radical realisations as to what may be going on in your workplace.
  • An experience of a group activity using a powerful Radical Communication tool.
  • A guarantee that this evening will challenge your current workplace practices.
  • A call to action – engage with our team and start your culture change program now.

Who is this event for:

  • Owners of small – medium business with more than 10 staff.
  • General Managers and HR Managers of any type small – medium business with more than 10 staff

Who this event is NOT for

  • Solo entrepreneurs
  • Owners / Managers of companies with less than 10 staff
  • Owners / Managers who are not interested in having more productive and profitable employees.

Event Details

Wednesday 31 July 2019 – 6:00 pm till 9:00 pm

Hyatt Regency Sydney – 161 Sussex Street
Book Here https://www.eventbrite.com.au/e/confronting-the-culture-change-challenge-tickets-61377901957?aff=erellivmlt

Speakers:

Abe Moses – Is an Ag. Science graduate with a background of 22 years of consulting for quality and continuous improvement. He is calm, but relentless and passionate, and driven by his desire “to make a difference” in the world. His approach is to engage, coach and mentor, people towards achieving their potential. Abe works to bring an awareness of the creative capacity within the business and progressively empowers people towards excellence.

Abe’s skill set encompasses:

  • Effective communication skills for business congruence
  • Executive coaching, group coaching and facilitating for outcomes
  • Organic systems thinking and organisational alignment
  • Designing / implementing quality management and continuous improvement programs
  • Mindfulness and breath work as a health and wellness practice
  • Practical spirituality – support in the home, at work and in relationships

Bruce Whall – Is an experienced senior finance and business executive with wide range of management experience and competency covering; strategic and business planning, mergers and acquisitions, finance, accounting, taxation, working capital management, treasury, IT&T, HR and operations.

Effective communicator at all levels from factory floor to board room. Bruce has proven and strong managerial skills with a disciplined and flexible management style. Bruce is an Effective change agent with ability to effect required changes within a dynamic environment.

Bruce has a degree from the University of NSW, is a qualified Chartered Accountant and a Fellow of the Australian Institute of Company Directors.

Sarah Cornally – Is a leadership adviser with a unique ability for spotting maximum leverage points in businesses, people and organisations. She applies this in her work as a consultant, facilitator, speaker and executive coach.

With over 30 years experience consulting to organisations, Sarah applies an effective blend of emotional intelligence and behavioural science, achieving performance outcomes and cultural change through effective leadership.

Headhunted by organisational leaders for her insights to human performance and facilitating behavioural change to deliver business results, Sarah is particularly renowned for her ability to influence people and achieve performance beyond expectations. Achieving over 400% measured increase in effectiveness in senior executive groups alone has placed her in demand amongst those who are serious about results.

Specialties: Strategic Alignment, Cultural Transformation, Healthy Systems Dynamics, Critical Issues Resolution, Leadership Growth, Effective Collaboration, Organisational Effectiveness, Board/CEO Dynamics, Board/Management Collaboration, Board Development, Business Constellations

Dr Catherine Wilkins – Dr Catherine Wilkins has developed and offers a unique method of systems-thinking called Fractology. Her system offers individuals and business communities the benefits of increased efficiency, productivity and satisfaction for both staff and clients. Catherine guides clients to specific and expansive solutions through workshops and private consultations.

She works widely with professionals from many disciplines, including university professors and corporate CEOs, and has consulted for HR departments in both tertiary education and business.

Her second book, “The Soul’s Brain: The Neurology and Logic of Your Intuition” was recently released. She’s a specialist in the thought processes that result in innovative solutions and lateral thinking. Her training as both a veterinarian and chiropractor gave her the foundation of functional neurology which she has built into an effective and practical approach.

Secrets Revealed – How I Created 6 different Million dollar plus Businesses!

Many entrepreneurs have asked my client Rick Chisholm, how he has created multiple million dollar plus businesses from scratch so we decided to put on this event to reveal the common denominators that have underpinned nearly all of them. The takeaways from this event will 100% help you on your journey to business success.

Rick has launched dozens of businesses in different industry categories that started from zero that turned into multi million dollar annual revenue businesses, including one that grew from Zero to 20 million annual revenue in 5 years! Rick has done this without VCs, merging, bringing in partners from scratch and without borrowing to the hilt and its most likely you can too.

Engaged participants will walk away with tools, resources and strategies to work towards increasing your revenue and improving your bottom line so you too can scale to new heights.

Rick has invited Andrew Lomas Director and Founder of Creative Folks to be his guest and tell his story of success as well as his transition from corporate to successful entreprenuer.

Event Details

Date: Tuesday 11th July 2019 from 6 pm

Location: WeWork – 64 York Street – Sydney, NSW 2000

Book Here https://www.eventbrite.com.au/e/secrets-revealed-how-i-created-6-different-million-dollar-plus-businesses-tickets-61993889392

Speakers:

Rick Chisholm – the elite serial Entrepreneur has generated direct sales revenues in excess of 300 million in his own companies across 14 industries, Author of “Business Success for Life”, “The Successful Start-Up”, “Success in Leadership and Influence”, “Developing your Business Acumen”, and many other publications, founder of Innovest SME, thought leader in LEAN start-up, bootstrapping and alternative business models.

If you’re ever going to get business advice from anyone, you’d want to make sure it’s from someone who has succeeded in business several times over, right? Better still, you need to ask someone who as failed in business a few time too! So, this is a little bit about me and what I’ve been up to over the last 35 years:

When I started my first business as a DJ in Sydney I was full of energy and enthusiasm (like most of us in business!) and life looked good! I was making money, I was in demand and I was loving it! What more could I ask for! But soon enough, I came up against the 3 biggest obstacles that most sole operators and small business owners face: Time Money People

I was trapped by my own business, working 100-hour weeks, living on breadcrumbs and had zero social life. In so many ways I was worse off than having a job. But that was 35 years ago. And since then I’ve learnt a trick or two. I worked out how to bridge that gap from lifetime-jail-term-business to scalable- saleable-real-business in all my 30+ businesses in the following 35 years.

My experience spans across many different industries including Retail, Wholesale, Importing, Manufacturing, Installations, Hospitality, Franchising, Rental, e-commerce and Training. If there was anyone that has tried and tested small to medium business, it’s me! I also have joint ventures in AI, an events company, an automation Tech company a legal firm and a Financial Advisor company.

A few years ago, my businesses were turning just under $20mil per year and were the market leaders in their niche. We had 67 staff at the time and things were progressing well. And then, the GFC hit. Bricks and mortar retail was hit by online businesses and our importing was hit by eBay, Amazon, Alibaba and factories drop-shipping from China directly. Discretionary spending plummeted and the future of the businesses looked bleak. After a gruelling few years, we managed to pull our businesses back out of difficulty.

Not only did the businesses recover, we became significantly more profitable than we were before the GFC. Scoring a whopping $750k turnaround in profitability over a 4-year period, things finally looked up again. The dark circles under my eyes eventually weren’t as dark and my stress levels resembled normality (this stuff is not magic, I still am in business you know). So there you have it. If there’s anyone out there who understands the struggles of business ups and downs, staff challenges, cashflow droughts and how to invent and re-invent your business, it would be me!

Andrew Lomas – Founder of Creative Folks – a leading technical consulting business that helps brands with marketing products, creation and distribution of content and well as protecting their important digital assets.

Andrew started working for Apple in the late 80’s and helped transform major creative agencies in Sydney from paper and pen into digital powerhouses. A role in national product management at Nikon allowed him to establish their digital products as the leader in the market and changed the way newspapers, magazines and catalogues are produced. Growing his consulting business from a start-up to a $5 million a year business and eventually selling it to a national IT company, he has put his skills and experience into founding Creative Folks in 2001 where he has revolutionised the way publishers produce, manage and distribute their content saving millions of dollars in costs.

Andrew and his team are now helping brands and communications teams adopt best practices for scale and driving operational efficiencies with a focus on data and systems interconnectivity to build composable enterprises. The likelihood of business failure due to consumer shift is almost 50%. If you don’t have a composable enterprise, then you’re not adapting as fast as your competitors, you’ve already lost, you just don’t know it yet. In this session Andrew will describe what you need to do in order to keep ahead of your competitorS. The skills, certain of the technologies and processes Andrew has implemented in these businesses is transferable to most businesses. Hear his amazing journey and transition from corporate to successful entrepreneur.

About the Venue: WeWork 64 York Street

WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to tens of thousands of members around the world. From startups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 3500 employees.

Starting a Business in Sydney: Learn from Top Sydney Entrepreneurs

Rick Chisholm – the elite serial Entrepreneur has generated direct sales revenues in excess of 300 million in his own companies across 12 industries, Author of “Business Success for Life”, “The Successful Start-Up”, “Success in Leadership and Influence”, “Developing your Business Acumen”, and many other publications, founder of Innovest SME, thought leader in LEAN start-up, bootstrapping and alternative business models.

According to the Daily Telegraph in 2017, 60% of all young people want to run their own business, be their own boss; However 90% of new businesses that commence fail! The failure rates are staggering.

Irrespective of your age, I know why most entrepreneurs go broke and don’t get their businesses off the ground. There’s simple rules to understand and in the beginning I didn’t get it either, I’ve been broke too.

I know what it takes to start a successful ‘scalable’ business. I’m also on a mission to help people of all ages get into business successfully. I have some ‘amazing’ case studies that I have started recently to prove the point as to how easy starting your own business can be if you get it right from the beginning.

A few points

• Its usually not only about the ‘product’.

• it’s not about pitching to every VC or angel you can get in front of.

• It’s not about the letters after your name. Usually, you DON’T need degrees and certificates to be successful in business.

Every business has to satisfy 3 things from the get-go:

1. What problem are you solving?

2. Will people pay for the solution?

3. Can ‘you’ fix the problem?

“Be sure to analyse these before you arrive”

You’ll be given FREE access to on-line courses and E version copies of several books that will set you on the right path.

Every Entrepreneur has to know at least ‘enough’ about business in 12 different areas, at least to oversee, delegate or partner with the right stakeholders. In this session we touch on all 12.

At this event we also have a special guest speaker: Monica Rosenfeld – Public Relations Specialist building credibility for brands and developing personal brands through consistent mass media exposure.

Monica is the Founder of WordStorm PR, a Public Relations Agency she started in 2000 after working at Channel Nine’s ‘A Current Affair’ as a producer and learning how NOT to do PR. She recognised the opportunity to create a PR agency that understands media, what journalists days are like and how to communicate with them in order to get cut through.

Monica’s presentation will teach you:

  • Seven angles that will make your story/expertise newsworthy to the media
  • How to write a press release that grabs a journalists attention
  • How to develop positive relationships with journalists
  • How to maximise your mass media coverage

We are holding this seminar to teach you the key principles in all the areas that ultimately you will need to master in order to succeed in your business journey. This is a no BS session, our priority is to provide awesome value and strategies that you can implement straight away.

At the end we’ll do a Q & A and some business networking!

Event Details:

Tuesday 30 April 2019 – 6:00 pm – 8:00 pm

Location – WeWork – 100 Harris Street Pyrmont, NSW 2009

The Australia Qipao Business Week

The Australia Qipao Business Week (‘AQBW’) was officially launched in 2017 by the Australia China Entrepreneurs Club (‘ACEC’). It is a 3rd annual premier business-culture event in Sydney, Australia which focus on :

Delivering a platform to share and exchange business insights, trends, and opportunities in Australia and China between industry partners, business elites, delegates, investors and government representatives.

Fostering collaboration and partnership between Australia and China’s business communities through a spectrum of services/activities such as networking events, private meetings, site visits arrangement and MOU signing.

Creating awareness of the distinctive and fascinating Chinese culture, especially in relation to the attractive Qipao’s culture, as well as promoting cultural exchange between Australia and China.

The AQBW 2019 programme is primarily designed around the popular demand for prospective insights and understanding of the aged care and property sectors in Australia, as well as how to navigate China and Australia’s digital marketing landscape

Event Programme
9th April 2019 (Conference Day)
Venue: Primus Hotel, Sydney
8:30am-10:00am

Breakfast Seminar I Panel : Aged Care Business and Investment Opportunities (Session 1 – limited seats)
Fundamentals & essentials, best practices
Industry trends, outlook and opportunities
Operations, HR and workforce culture
Q&A

Who should attend: Those who are interested to invest or operate in the aged care industry, particularly in retirement village/home projects.

10:00am-11:00am Mid-morning Tea and Networking

11:00am-12:30pm Keynote Speakers : Property Development and Investment in Australia (Session 2)
Market outlook, policies and opportunities
Property development processes and legal context; JV developments and its advantages
Property strategic marketing
Q&A

Who should attend: Those who are involved in property and real estate’s development, investment and marketing industry.

12:30pm-2:00pm Lunch and Networking

2:30pm-4:00pm Seminar : Navigating China and Australia’s Digital Marketing Landscape (Session 3)
Fundamentals and the differences
Google vs Baidu, Facebook vs Weibo, etc.
Gap assessment workshop – where are you?

Who should attend: Australian’s business owners/companies who want to penetrate China’s market; China-based companies who are seeking to grow their market share in Australia.

4:00pm-6:00pm Closing and Networking drinks

10th April 2019 (Site Visits & Gala Night)

Venue for Gala Night: Parliament of NSW, Stranger’s Dining Room

8:30am-3:30pm Appointments and site visits for retirement homes and/or project sites. Any other appointments for business matching.

6:00pm-9:00pm Gala Night

For any enquiries or to book please email michael@mkgevents.com.au or call 0452 446 443

Don’t let your business land you in jail!

Never sign a contract, employ a staff member or sell anything before you hear this…
* Dodge the legal pitfalls that could see you in court, bankrupt or even worse in jail. You may even save thousands on barrister fees discovering what you ‘should have known’ all along.

* Escape the common traps of commercial lease without paying the price in tens of thousands.

* Avoid the dangers of ‘Personal Liability’ for other people’s actions without learning the hard way from a prison cell.

* Protect your company and personal assets from vultures and parasites without having to start over again with $10 in your pocket after you’ve lost everything.


There is so much you need to know about the legalities of being in business. Find out the most common and most dangerous pitfalls so you can avoid falling into the fangs of a ruthless legal rival.

Event Details

Mezzanine Level – 50 Margaret Street – NSW 2000

Date March 26th – 6pm till 9pm Please click the following link to secure your tickets https://www.eventbrite.com.au/e/dont-let-your-business-land-you-in-jail-tickets-58350634318

Preview Event: How To Manifest Inspirational Relationship and Life

What to expect: this will be an informative yet relaxing experience, understanding why our past relationships failed and learn how to change it for the better.

Speaker/Facilitator: Kahyangan Director Ingrid Galloway
Ingrid has been a Spa Therapist for 20 years and a Relationship Coach for 10 years in Sydney. Her work has always focused on stress, relaxation and relationships. She has a kind soul, always seeking to reach out to support the healing process for the many stressed people, broken hearted singles and loving couples that cross her path. She encourages people to be authentic and live an inspired life.

What you will get:
• A relaxation session to release you from your stress.
• An understanding of how our past relationships condition our behaviour and reaction to our situation.
• A strategy on how to change your pattern of behavior that hasn’t served you in the past.
• A safe space for you to be excepted for who you are and to start your healing journey.

Who is it for: a broken hearted single, an overwhelmed and exhausted parent, a loving couple and a very stressed individuals.

Event Details
Saturday 30 March 2019 – 2:30 pm – 4:00 pm
Yoga Ruka – 289 Lyons Road, Russell Lea, NSW 2046
Cost: Free
Click here to book https://www.eventbrite.com.au/e/preview-event-how-to-manifest-inspirational-relationship-and-life-tickets-57362292160?fbclid