The Power of Business Video Storytelling


How do you actually create an engaged audience?

How do you take your videos beyond just pretty pictures?

Join us on this practical and fun journey to learn how to use video storytelling to get the best results from your marketing – beyond typical video production.

We’ll take you through examples used by small business, Apps companies and non-profits.

We’ll walk through a repeatable process for bringing stories to life for your business and organisation, one that is rooted in science and which will help you craft moving and strategic video stories.

A 45-minute talk with examples and mingling-time to meet and greet others, plus for attendees, you’ll be offered a free, 1-minute explainer video for your brand to use in any promo you like, no strings attached.

You know, our story-first approach wasn’t designed in a vacuum. It couldn’t be something that worked in theory, yet collapsed when faced with the practical constraints of working with clients.

Key takeouts for you and colleagues:

  • Immediately apply this to your next project
  • Immediately increase your audience engagement
  • FREE video to get you started with clarity that gets people listening
  • FREE Tim Tams & mingling-time with other like-minds to share ideas with

Event Details:

WeWork – 333 George Street – Level 13 Room 13A (limited to 20 people)

Wednesday 16th July – 6pm-8pm

Book Here


I think you’ll agree with us that people are NOT moved by stats. They don’t want to be bombarded with facts or told how to think or what to do. People love, remember and connect to story. This turns our traditional approach to marketing and videography on its head.

You know, we at Storyfirst Films were following everyone else in our marketing career. There were pros and cons for using the latest approach to copywriting in our campaigns for lead generation, membership drives and to getting “bums-on-seats”, that’s for sure. 

And, we sat through course after course – but the biggest benefit was that nobody really taught us the proper way to “market”.

So this gave us a head start in creating better communications that connected with people.

We asked ourselves, “How do we make campaigns work?” “How are we actually increasing engagement?”

We had learnt everything and most of it worked really well. But we were always asking ourselves “Why?”.
“Why did this communication piece work the best?” “How do we craft the next piece to push the response rates further?”

And, it wasn’t until we began humanising our approach more and speaking to our audience as an audience of one, not as a “target audience”, that we got more and more into human nature and understanding how we all crave to connect – it really is in our DNA.

As we pushed to use this thinking when we reached out for our camera gear, we let this guide our creative & production and built it into every perspective we brought to the table, and it’s what has made brands stand out over the years. It’s what makes the audience reach that “ah-ha” moment.

Storyfirst Films?

What really makes us tick? 
It’s telling stories that make a difference for you. Working out why someone should pay attention to your message over your nearest alternatives. If there’s one thing we learnt over all others, it’s that we need to guide your audience’s feeling to move their mind. We need to move people emotionally before inspiring change in their thought or behaviour.

And over the years we’ve done a LOT of research.

We’ve tapped into our marketing communications and psychology backgrounds and crafted a storytelling framework that maximises that emotional connection.

That connection that to be perfectly frank, most brand and corporate films are sorely lacking. . .

It’s important to note that this approach hasn’t just popped up. This is based on the internationally-recognised MUSE Storytelling framework that’s been put into motion especially in the States for over a decade now. It’s won 5 Emmys and is deeply rooted in social science. It’s been heard at The UN, on YouTube, Adobe, Apple, Canon and TedX.

The story-first process is based on what we call the 4 Ps of storytelling (we wouldn’t be marketers now if we didn’t have 4Ps, would we?) – People, Places, Plot & Purpose.

It’s the idea that each story – even if it’s 60 seconds long, needs to have a balance of all 4 P’s. But if the balance is a bit off, it’ll make a BIG difference to how your audience feels.

We’ve proven that the biggest way to impact a fellow human being is to approach them emotionally. And, to do that, we need to prioritise People.

Now, it’s not that the other Ps aren’t important but if we’re going to get a stranger to care about our Purpose, the strongest and fastest way to do that is to make them fall in love with your character, what we call the Heart of your story, which epitomises or leads them to your Purpose. The strong emotional tie to People leads us to amazing Places, through a compelling Plot, that leads to Purpose.

But it’s not enough to have People that your audience will connect to. There also needs to be a journey for them to go on. There needs to be curiosity, anticipation, a feeling that we’re really rooting for our Heart to reach the goal. Which is why having a CONFLICT in your story is essential.

The more we can have your audience in love with your Heart, the more they care about the journey. And, the more embedded into the journey they are, the more they’ll care about the Purpose. Which is exactly what your goal is all about, what your communication using video is all about.

In a word, we do what we do not to be pretty or shiny. But to FOCUS.

Storytelling is our universal language with each other. It has been since the dawn of time – you see it on 10,000-year-old cave paintings. It has the strength for deep and lasting connections.

Your audience is simply looking for people they can believe in.

And, for you, and your brand, this means we’ll craft a story. One that your intended audience needs to hear.

Speak soon, yours in focus,

Alan SarkissianMarketing Cinematographer
** Most marketers and businesses don’t know how to use video storytelling, so we created a framework that helps them sequence their message, create great videos & campaigns, get audiences listening, and trigger “ah-ha” moments. 
[And, we re-work your previous videos of client events, meetings, etc and your phone-captured moments to work them into communications of engagement…
PS – Don’t waste them and don’t worry if you think they’re not quality – let’s take a look first].

Legal Seminar for Business Owners – July 2

When you run a business it is vital to be prepared and have things sorted legally. This two part seminar will equip business owners to put the right measures in place ahead of time.

1st part: Personal and Business Succession strategies

What happens to your estate if you died tomorrow?

What mess would you leave behind for spouse and business partners? Who would take your place? Your spouse? Your children? Who would assume your responsibilities? Who would they be accountable to?

Do you have a will? What is a will? What is probate?

Do you have a shareholders agreement? Key Personnel Insurance?

What about claims against your estate? “Challenging a will?”

What if you were incapacitated? Until probate is granted, your will is of little use. What is a Power of Attorney? Do you have a personal P of A? What about your company particularly if you are the sole director and secretary?

2nd Part – Brief overview on insolvent trading? What are the risks? What can you do if you get stung?

Register yourself now for this highly actionable and crucially important workshop. Arm yourself with the knowledge to protect your business, your self, your families and your business partners.

Knowing even some of these pitfalls could save you hundreds of thousands, if not millions… But it won’t cost you millions! Actually, it will only cost you $15 to attend so It’s a no brainer!

Speaker: Keith Spencer LL.B – Founder Spencer and Co Legal

With experience in working in the Courts followed by over 34 years in private practice acting for owners of small to medium size businesses and large institutions, Keith has a broad range of knowledge across many areas of Law. The advantage for you is Keith’s ability to think laterally and creatively. Keith offers a down to earth approachable manner with your best interests at heart. You will be given clear, practical advice you can understand and apply.

Memberships: Member of the Law Society of NSW. Admitted to practice in NSW and in all Federal Courts including the High Court of Australia. Member NSW Small Business Association. Member Law Society Cover of Excellence.

Event Details

Tuesday 2nd July 2019 – 6pm till 8pm

We Work 100 Harris Street Pymont

Investment: $15

Book Here:


Its been a pleasure dealing with you. Your practical advice and no-nonsense approach resulted in a quick resolution to an issue that had the potential to be very messy and costly.” Jeff S.

“Thank you very much for helping us concrete our position in this world. You have been a great help with your patience, kindness & promptness in attending to our needs. We look forward to utilizing your expertise for any of our future needs”. David & Lisa

“We very much appreciate all the work you have done for us, and the kindness shown to us, it has made such a difference to our lives. The universe obviously decided it was time Angie and I were due some luck when you took us on.” Janina and Angela

“…… let you know how professional, cordial and someone who can talk lay mans language within legal terminology. Our association with you spans over 15 years and you have dealt with our cases including home settlements with favorable outcomes. …… and we look forward to continuing our professional relationship (even our kids!).” Andrew & Angela

Make It Happen Charity Gala Dinner

Join us for an amazing 3 course meal at the beautiful Shangri-La Hotel, Sydney in the exclusive ballroom. Enjoy a night of free flowing drinks, quality entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs all to help the Make it Happen Initiative.

Make it Happen Initiative is an NGO that is focused on bringing children’s rights to the top of the national agenda and explicitly provide a voice for vulnerable children and prospective and adoptive parents to ensure that families are given the opportunity to make wholly informed and educated decisions to adopt children and provide the nurturing they deserve.

We advocate for children in need of permanent, safe and loving families by fundamentally driving conversations and promoting policies that demystify the adoption process.

We aim to be an impartial voice for ethical adoption practices nationwide and provide education, assistance, and advocacy to adoption and foster care communities to ensure vulnerable children are effectively placed in adequate family care.


Location: Shangri La Sydney
Date: Saturday November 2, 2019

Time: 6:30pm

Tickets includes: Amazing 3 course meal at the beautiful Shangri La Sydney in the exclusive ballroom, with free flowing drinks. Enjoy a night full of entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs.


  • $150 per person or $1,200 for a Table of Ten
  • Early Bird if ticket purchased prior to 25 August $130 or $1,000 for a Table of Ten

For more information and to book go to

Clean Water Saves Lives Charity Gala Ball

Join us for an amazing 3 course meal at the beautiful Shangri-La Hotel, Sydney in the exclusive ballroom. Enjoy a night of quality entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs all in support of Compassion Australia.

—The purpose of this event in support of Compassion Australia is toprovide access to clean drinking water to as many people as possible.

Why Water and Sanitation is so important

— 2.4 BILLION PEOPLE still lack access to adequate sanitation like toilet and sewage systems

— 502,000 PEOPLE die every year from diarrhoea caused by unclean drinking water and poor sanitation

— AN ESTIMATED 443 MILLION SCHOOL DAYS are lost each year due to water-related illness

— The average distance women in developing countries walk to collect water each day is AROUND 6 KILOMETRES

—Every day 2000 children die from waterborne diseases that are easily preventable.

The impact of safe water solutions is invaluable: it reduces disease and death, and promotes healthier lives which can improve economic and educational outcomes.

These solutions could be in the form of:

—Water filters

—Wells and water tanks

—Toilets and showers

—Hand washing stations

—Access to safe water is one of the most urgent needs in the developing world today, and together, we are giving families and communities hope and practical solutions.


Location: Shangri La Sydney
Date: Saturday August 24, 2019

Time: 6:30pm

Ticket includes: Amazing 3 course meal at the beautiful Shangri La Sydney in the exclusive ballroom, a night full of entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs.


—$150 per person or $1,200 for a Table of Ten

—Early Bird if ticket purchased prior to 25 July $130 or $1,000 for a Table of Ten

Secure your Tickets Here