How to Get Investment for Your Business

Having a great idea, a high demand product and the best work ethic are certainly cornerstone requirements for a highly successful business. However, without adequate funding, a promising business can stall in its tracks and share the fate that most startup businesses suffer.

Learning how to effectively raise capital for your startup could mean the difference between success and failure. Join us for this exciting event where we cover the subject of capital raising and find out how you can lay a solid funding foundation to allow your startup to realise it’s full potential.

What we will cover:

• Different types of funding – formal and informal – that anyone can access

• The Do’s and Don’ts of pitching

• What investors are looking for when evaluating your business

• The essential components of a great pitch

• How to know if your business idea is investible

And much more…

A number of startups will be pitching their ideas in front of 3 sharks. This is a great opportunity for other founders to gain an insight into how the due diligence process unfolds and what investors are looking for.

Free snacks and alcohol provided.

Event Details:

Date: Tuesday 20th August 2019 – 6pm – 8pm

Location: We Work – 100 Harris street Pyrmont

Speaker: Rick Chisholm – the elite serial Entrepreneur has generated direct sales revenues in excess of 300 million in his own companies across 14 industries, Author of “Business Success for Life”, “The Successful Start-Up”, “Success in Leadership and Influence”, “Developing your Business Acumen”, and many other publications, founder of Innovest SME, thought leader in LEAN start-up, bootstrapping and alternative business models.

If you’re ever going to get business advice from anyone, you’d want to make sure it’s from someone who has succeeded in business several times over, right? Better still, you need to ask someone who as failed in business a few time too! So, this is a little bit about me and what I’ve been up to over the last 35 years:

When I started my first business as a DJ in Sydney I was full of energy and enthusiasm (like most of us in business!) and life looked good! I was making money, I was in demand and I was loving it! What more could I ask for! But soon enough, I came up against the 3 biggest obstacles that most sole operators and small business owners face: Time Money People

I was trapped by my own business, working 100-hour weeks, living on breadcrumbs and had zero social life. In so many ways I was worse off than having a job. But that was 35 years ago. And since then I’ve learnt a trick or two. I worked out how to bridge that gap from lifetime-jail-term-business to scalable- saleable-real-business in all my 30+ businesses in the following 35 years.

My experience spans across many different industries including Retail, Wholesale, Importing, Manufacturing, Installations, Hospitality, Franchising, Rental, e-commerce and Training. If there was anyone that has tried and tested small to medium business, it’s me! I also have joint ventures in AI, an events company, an automation Tech company a legal firm and a Financial Advisor company.

A few years ago, my businesses were turning just under $20mil per year and were the market leaders in their niche. We had 67 staff at the time and things were progressing well. And then, the GFC hit. Bricks and mortar retail was hit by online businesses and our importing was hit by eBay, Amazon, Alibaba and factories drop-shipping from China directly. Discretionary spending plummeted and the future of the businesses looked bleak. After a gruelling few years, we managed to pull our businesses back out of difficulty.

Not only did the businesses recover, we became significantly more profitable than we were before the GFC. Scoring a whopping $750k turnaround in profitability over a 4-year period, things finally looked up again. The dark circles under my eyes eventually weren’t as dark and my stress levels resembled normality (this stuff is not magic, I still am in business you know). So there you have it. If there’s anyone out there who understands the struggles of business ups and downs, staff challenges, cashflow droughts and how to invent and re-invent your business, it would be me!

About the Venue

WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to tens of thousands of members around the world. From startups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 10,000 employees.

The Power of Business Video Storytelling


How do you actually create an engaged audience?

How do you take your videos beyond just pretty pictures?

Join us on this practical and fun journey to learn how to use video storytelling to get the best results from your marketing – beyond typical video production.

We’ll take you through examples used by small business, Apps companies and non-profits.

We’ll walk through a repeatable process for bringing stories to life for your business and organisation, one that is rooted in science and which will help you craft moving and strategic video stories.

A 45-minute talk with examples and mingling-time to meet and greet others, plus for attendees, you’ll be offered a free, 1-minute explainer video for your brand to use in any promo you like, no strings attached.

You know, our story-first approach wasn’t designed in a vacuum. It couldn’t be something that worked in theory, yet collapsed when faced with the practical constraints of working with clients.

Key takeouts for you and colleagues:

  • Immediately apply this to your next project
  • Immediately increase your audience engagement
  • FREE video to get you started with clarity that gets people listening
  • FREE Tim Tams & mingling-time with other like-minds to share ideas with

Event Details:

Blackbird Cafe

Wednesday 16th July – 6pm-8pm

Book Here


I think you’ll agree with us that people are NOT moved by stats. They don’t want to be bombarded with facts or told how to think or what to do. People love, remember and connect to story. This turns our traditional approach to marketing and videography on its head.

You know, we at Storyfirst Films were following everyone else in our marketing career. There were pros and cons for using the latest approach to copywriting in our campaigns for lead generation, membership drives and to getting “bums-on-seats”, that’s for sure. 

And, we sat through course after course – but the biggest benefit was that nobody really taught us the proper way to “market”.

So this gave us a head start in creating better communications that connected with people.

We asked ourselves, “How do we make campaigns work?” “How are we actually increasing engagement?”

We had learnt everything and most of it worked really well. But we were always asking ourselves “Why?”.
“Why did this communication piece work the best?” “How do we craft the next piece to push the response rates further?”

And, it wasn’t until we began humanising our approach more and speaking to our audience as an audience of one, not as a “target audience”, that we got more and more into human nature and understanding how we all crave to connect – it really is in our DNA.

As we pushed to use this thinking when we reached out for our camera gear, we let this guide our creative & production and built it into every perspective we brought to the table, and it’s what has made brands stand out over the years. It’s what makes the audience reach that “ah-ha” moment.

Storyfirst Films?

What really makes us tick? 
It’s telling stories that make a difference for you. Working out why someone should pay attention to your message over your nearest alternatives. If there’s one thing we learnt over all others, it’s that we need to guide your audience’s feeling to move their mind. We need to move people emotionally before inspiring change in their thought or behaviour.

And over the years we’ve done a LOT of research.

We’ve tapped into our marketing communications and psychology backgrounds and crafted a storytelling framework that maximises that emotional connection.

That connection that to be perfectly frank, most brand and corporate films are sorely lacking. . .

It’s important to note that this approach hasn’t just popped up. This is based on the internationally-recognised MUSE Storytelling framework that’s been put into motion especially in the States for over a decade now. It’s won 5 Emmys and is deeply rooted in social science. It’s been heard at The UN, on YouTube, Adobe, Apple, Canon and TedX.

The story-first process is based on what we call the 4 Ps of storytelling (we wouldn’t be marketers now if we didn’t have 4Ps, would we?) – People, Places, Plot & Purpose.

It’s the idea that each story – even if it’s 60 seconds long, needs to have a balance of all 4 P’s. But if the balance is a bit off, it’ll make a BIG difference to how your audience feels.

We’ve proven that the biggest way to impact a fellow human being is to approach them emotionally. And, to do that, we need to prioritise People.

Now, it’s not that the other Ps aren’t important but if we’re going to get a stranger to care about our Purpose, the strongest and fastest way to do that is to make them fall in love with your character, what we call the Heart of your story, which epitomises or leads them to your Purpose. The strong emotional tie to People leads us to amazing Places, through a compelling Plot, that leads to Purpose.

But it’s not enough to have People that your audience will connect to. There also needs to be a journey for them to go on. There needs to be curiosity, anticipation, a feeling that we’re really rooting for our Heart to reach the goal. Which is why having a CONFLICT in your story is essential.

The more we can have your audience in love with your Heart, the more they care about the journey. And, the more embedded into the journey they are, the more they’ll care about the Purpose. Which is exactly what your goal is all about, what your communication using video is all about.

In a word, we do what we do not to be pretty or shiny. But to FOCUS.

Storytelling is our universal language with each other. It has been since the dawn of time – you see it on 10,000-year-old cave paintings. It has the strength for deep and lasting connections.

Your audience is simply looking for people they can believe in.

And, for you, and your brand, this means we’ll craft a story. One that your intended audience needs to hear.

Speak soon, yours in focus,

Alan SarkissianMarketing Cinematographer
** Most marketers and businesses don’t know how to use video storytelling, so we created a framework that helps them sequence their message, create great videos & campaigns, get audiences listening, and trigger “ah-ha” moments. 
[And, we re-work your previous videos of client events, meetings, etc and your phone-captured moments to work them into communications of engagement…
PS – Don’t waste them and don’t worry if you think they’re not quality – let’s take a look first].

Legal Seminar for Business Owners – July 2

When you run a business it is vital to be prepared and have things sorted legally. This two part seminar will equip business owners to put the right measures in place ahead of time.

1st part: Personal and Business Succession strategies

What happens to your estate if you died tomorrow?

What mess would you leave behind for spouse and business partners? Who would take your place? Your spouse? Your children? Who would assume your responsibilities? Who would they be accountable to?

Do you have a will? What is a will? What is probate?

Do you have a shareholders agreement? Key Personnel Insurance?

What about claims against your estate? “Challenging a will?”

What if you were incapacitated? Until probate is granted, your will is of little use. What is a Power of Attorney? Do you have a personal P of A? What about your company particularly if you are the sole director and secretary?

2nd Part – Brief overview on insolvent trading? What are the risks? What can you do if you get stung?

Register yourself now for this highly actionable and crucially important workshop. Arm yourself with the knowledge to protect your business, your self, your families and your business partners.

Knowing even some of these pitfalls could save you hundreds of thousands, if not millions… But it won’t cost you millions! Actually, it will only cost you $15 to attend so It’s a no brainer!

Speaker: Keith Spencer LL.B – Founder Spencer and Co Legal

With experience in working in the Courts followed by over 34 years in private practice acting for owners of small to medium size businesses and large institutions, Keith has a broad range of knowledge across many areas of Law. The advantage for you is Keith’s ability to think laterally and creatively. Keith offers a down to earth approachable manner with your best interests at heart. You will be given clear, practical advice you can understand and apply.

Memberships: Member of the Law Society of NSW. Admitted to practice in NSW and in all Federal Courts including the High Court of Australia. Member NSW Small Business Association. Member Law Society Cover of Excellence.

Event Details

Tuesday 2nd July 2019 – 6pm till 8pm

We Work 100 Harris Street Pymont

Investment: $15

Book Here:


Its been a pleasure dealing with you. Your practical advice and no-nonsense approach resulted in a quick resolution to an issue that had the potential to be very messy and costly.” Jeff S.

“Thank you very much for helping us concrete our position in this world. You have been a great help with your patience, kindness & promptness in attending to our needs. We look forward to utilizing your expertise for any of our future needs”. David & Lisa

“We very much appreciate all the work you have done for us, and the kindness shown to us, it has made such a difference to our lives. The universe obviously decided it was time Angie and I were due some luck when you took us on.” Janina and Angela

“…… let you know how professional, cordial and someone who can talk lay mans language within legal terminology. Our association with you spans over 15 years and you have dealt with our cases including home settlements with favorable outcomes. …… and we look forward to continuing our professional relationship (even our kids!).” Andrew & Angela

Clean Water Saves Lives Charity Gala Ball

Join us for an amazing 3 course meal at the beautiful Shangri-La Hotel, Sydney in the exclusive ballroom. Enjoy a night of quality entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs all in support of Compassion Australia.

—The purpose of this event in support of Compassion Australia is toprovide access to clean drinking water to as many people as possible.

Why Water and Sanitation is so important

— 2.4 BILLION PEOPLE still lack access to adequate sanitation like toilet and sewage systems

— 502,000 PEOPLE die every year from diarrhoea caused by unclean drinking water and poor sanitation

— AN ESTIMATED 443 MILLION SCHOOL DAYS are lost each year due to water-related illness

— The average distance women in developing countries walk to collect water each day is AROUND 6 KILOMETRES

—Every day 2000 children die from waterborne diseases that are easily preventable.

The impact of safe water solutions is invaluable: it reduces disease and death, and promotes healthier lives which can improve economic and educational outcomes.

These solutions could be in the form of:

—Water filters

—Wells and water tanks

—Toilets and showers

—Hand washing stations

—Access to safe water is one of the most urgent needs in the developing world today, and together, we are giving families and communities hope and practical solutions.


Location: Shangri La Sydney
Date: Saturday September 28, 2019

Time: 6:30pm

Ticket includes: Amazing 3 course meal at the beautiful Shangri La Sydney in the exclusive ballroom, a night full of entertainment including a DJ, live performances, celebrity speakers, and a gold class raffle and auction with amazing prizes up for grabs.


—$150 per person or $1,200 for a Table of Ten

—Early Bird if ticket purchased prior to 25 July $130 or $1,000 for a Table of Ten

Secure your Tickets Here